Auction of The Hatters Hotel and Contents – Sunday 23rd November 2025
Located on Drummond Road in the sought-after Seacroft Golf Club area, the site extends to approximately 0.77 acres (0.31 hectares) and occupies a prime corner plot just a short walk from the town centre, beach, and golf course.
The fully licensed Wonderland-themed hotel and bar—as featured on Channel 4’s Four in a Bed.
Lot 1 with approved outline planning permission agreed in principal for 8 new homes. This represents a significant business and development opportunity in one of Lincolnshire’s most popular coastal towns.
CLICK TO READ THE APPROVED OUTLINE DOCUMENT 03162_25_OUT-OUTLINE_APPROVAL-7798658
Auction Details
- Auction Date: Friday 23rd November
- Start Time: 9:00 AM
How to Bid
Bidding There are several ways to bid:
in person at the venue on the day of the auction
on-line via several auction platforms including The-Saleroom, EasyliveAuction, BidSpirit and our own online-platform
by leaving telephone bids
Registration
If you are bidding in person you will need to register with Unique Auctions prior to the sale – please call 01522 690444.
The Property with approved Outline Planning Permission - CLICK TO READ THE APPROVED OUTLINE DOCUMENT 03162_25_OUT-OUTLINE_APPROVAL-7798658
The Property and Land
10% deposit required on the fall of the hammer
£3,000 administration fee payable by the buyer
A Unique Opportunity
“This is one of the most exciting and eccentric auctions we’ve held,” said a spokesperson from Unique Auctions. “The Hatters Hotel is a much-loved part of Skegness, and both the property and contents offer enormous potential—whether you’re a collector, developer, or someone simply looking for something extraordinary.”
Buying the Property at Auction – What You Need to Know
If you’re interested in purchasing the Hatter’s Hotel property and land at auction, here’s a simple guide to help you understand the process:
1. Register to Bid
Before bidding, you must register with Unique Auctions either in advance or on the day of the sale. Proof of ID and address will be required.
2. Conduct Your Due Diligence
Ensure you’ve:
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Reviewed the legal pack and planning documents
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Inspected the property if possible
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Taken professional advice (e.g. from a solicitor or surveyor)
3. Understand the Terms
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10% deposit is payable immediately when the hammer falls.
This secures the property in your name. -
A £3,000 (inc. VAT) administration fee is payable to Unique Auctions by the successful buyer.
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The remaining 90% balance must be paid on completion (typically within 28 days, unless otherwise stated in the legal pack).
4. Bidding at Auction
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You can bid in person, or via telephone proxy (pre-arrangement required).
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Once the hammer falls, the sale is legally binding – you are committed to purchase.
5. Completion
Following the auction, your solicitor will handle the completion process.
Ownership transfers once all funds are paid and paperwork is finalised.